The Lovely 20's

Kate Spade & Rebecca Ward Tape Installation

Posted in Fashion, Special Events, Spring 2010 by Virginia on March 3, 2010

Kate Spade has collaborated with Rebecca Ward to create a stunning and colorful installation for their SoHo flagship store. I attended the opening party during Fashion Week to see the artwork in person.

The installation, which accents Kate Spade’s Spring 2010 collection, covers the entire store entrance in neon pink and yellow gaffer’s tape (yes, gaffer’s tape). Needless to say, I loved it because it was creative, precise and optimistic – three things I certainly strive to be!

The highlight of the event was definitely the tape bar. Rebecca Ward isn’t the only one who can get creative with tape. Party-goers appliqued pink and yellow strips onto their clothes and the blank journals offered to attendees. It was a new and unique kind of fun – a definite hit.

You must, must see how the installation came to life in the video below. The process is quite amazing. Photos after the jump.

Vodpod videos no longer available.

Giveaway alert! Kate Spade is holding a “Pop of Color” contest on their Facebook page. Show your best use of color in an outfit and enter for a chance to win a one-of-a-kind Maryanne tote custom-taped by Rebecca Ward. Enter now here.

For more information on the Kate Spade and Rebecca Ward collaboration, visit


One Response

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