The Lovely 20's

Fashion for Charity: Breast Cancer Awareness

Posted in Uncategorized by Virginia on October 5, 2010

I did a breast cancer awareness entry last week so I was going to focus on another cause today, but I have learned about so many fantastic BCA/fashion collabs this past week in lieu of BCA Month, I had to cover them. As you read on, I hope you are inspired to learn more and support these amazing initiatives.

Image courtesy of Fragments

Nancy Bacich has designed a gorgeous two tone pink and gunmetal chain wrap bracelet that will be sold exclusively at SoHo jewelry boutique, Fragments. 100% of the profits will go to Women at Risk, a nonprofit organization dedicated to helping women with or at risk for breast cancer through research, education and support. The Nancy Bacich bracelet will be sold through October on Fragments.com and in-store at their SoHo boutique located 116 Prince St.

Image courtesy of Lauren Merkin

Lauren Merkin has created a limited edition pink Diana clutch in studded lambskin and Swarovski crystals. For the month of October, 50% of proceeds from this bag will be donated to the Youth Survival Coalition, a nonprofit organization that works with survivors, caregivers and numerous communities to increase the quality and quantity of life for women diagnosed with breast cancer aged 40 and under. This clutch can be found on laurenmerkin.com.

Image courtesy of Purple Lab

Now that we have the accessories covered, we now move onto beauty. Double duty beauty brand, Purple Lab, has partnered with the Triple Negative Breast Cancer Foundation for the second year in a row to launch SWAC (Sealed With A Cure). SWAC is infused with health boosting and immune system enhancing ingredients such as vitamins, antioxidants and anti-aging peptides. The color of  the lip gloss shown is called Nancy, named after Nancy Block-Zenna, the woman whose life inspired her friends to launch the Triple Negative Breast Cancer Foundation. 20% of the proceeds will go to the foundation. SWAC can be found on purplelabnyc.com.

Image credit: ralphlauren.com

You can’t have “Fashion for Charity” without the fashion. This fall, Polo Ralph Lauren celebrates the 10th Anniversary of Pink Pony – the Company’s global initiative to raise awareness and funds in support of the fight against cancer. Launched in 2000, the Pink Pony Fund supports programs for cancer screening, early diagnosis, treatment, research and patient navigation.

This year, Polo Ralph Lauren launched their first global Pink Pony Online Auction in partnership with charitybuzz. The auction showcases over 200 unique items and once-in-a-lifetime experiences, including front row seats to the Ralph Lauren F/W 2011 show, a meeting with LeBron James, and a weekend in Ralph Lauren’s villa in Jamaica.  100% of net proceeds from this auction will benefit the Pink Pony Fund of The Polo Ralph Lauren Foundation. The online auction began October 1st and will run through October 21st at charitybuzz.com/RalphLauren. Learn more about the Pink Pony Fund on ralphlauren.com.

Image credit: CFDA.com

Fashion Targets Breast Cancer® (FTBC) is a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation that aims to raise awareness and funds for breast cancer. The organization pulls support from every area of the fashion industry – including designers, leading retailers, models, celebrities, and photographers.

Its latest initiative was the Nine West’s Runway Relief Program, which enlisted top fashion models such as Coco Rocha, Jessica White, Michelle Alves and Lisalla Montenegro, to wear a limited edition Nine West boot. These boots were equipped with a tracker that kept count of how many steps each model took while going from castings and fittings to events. Each step taken in the boot equaled a pre-determined monetary amount that Jones/ Nine West will donate directly to FTBC. Learn more about FTBC and how you can support on CFDA.com. Oh and fun fact:  The FTBC name and symbol were created by Ralph Lauren.

Check back next Tuesday for more do-good Fashion for Charity coverage!

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