The Lovely 20's

Fashion for Charity: EDUN

Posted in Uncategorized by Virginia on October 26, 2010

“At EDUN we strive to be more than a fashion brand, we are a movement dedicated to creating positive change in the world” – edun.com

I am so excited to share this week’s Fashion for Charity featured brand: EDUN. When I learned about EDUN, I immediately fell in love because they are truly fashion for charity because the core of this fashion brand is helping people. EDUN was created by Bono and his wife, Ali, with the goal of creating sustainable trade and promoting local economic opportunities in Africa.

I have been focusing much of my FC posts on Africa because it has a special place in my heart. I went to Tanzania in June and I plan to go to Ghana this coming February. Tanzania is a stunning place with warm people, many of whom suffer needlessly. I love EDUN even more because they benefit specifically Tanzania – they work with a factory there that is trying to bridge the economic gap between developing and developed countries. It is a lofty goal, but they are acting with EDUN supporting them every step of the way. Some looks below – they are stylish and edgy. Even though they’re made in Africa, they have a NYC feel.

EDUN also offers jewelry produced 100% by local artisans from Nairobi, Kenya. These pieces have been created in partnership with Made, a brand that unites designer fashion with the ethics of Fair and Ethical Trading, which is an alternative to conventional trading. Made provides living wages and safe working conditions as well as business planning to help local workers develop their businesses.

Shop and view the rest of the collection on edun.com. There is a men’s line as well.

Special thanks to the modman for introducing me to EDUN.

Image credits: edun.com

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